On the up: Lovely photos
On the down: Stupid PR People

Sometimes I just can't get over how dumb PR people are. Didn't they go to school?!?!?! I know of a very good one if ever they need to go back and learn how to do their job properly!

I've been doing a beauty spread on fragrances so have been looking through piles and piles and piles of press releases about perfumes. Each press release is compiled of PAGES
and
PAGES
and
PAGES
and
PAGES
of rahrahrah eloquently written/laid-out/drawn prose&poetry&picture lalas which, of course, doesn't actually tell you anything you need to know.

One of them has:
"Last location, the bird takes off again.
The couple is lying on the terrace of an amazing wooden house, perched above a canopy of trees: a green ocean made of motionless waves and light.
The camera rises further up til the house is but a speck in the middle of the greenery.
The bird is flying, seen from above, like a spot of color against the green background."

First of all, that is terrible writing and I could probably have written something more imaginative when I was 15, with my hands tied and my eyes blindfolded.

And please lah, okay, don't try to bullshit a whole industry of bullshitters (which is what all journalist/writers are, wat).

And after alllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll that... they didn't even bother to tell us how much the product is. So how to feature properly?? There's also no real information about what the perfume is about or heck, what elements went into it.

I wonder if these people ever read the magazines that they're trying to get into because I sure as hell haven't seen any magazine write about flying birds and green trees in their perfume features.

AND THEN,

there are the local dumbass PR people who cannot seem to understand that it's really
not
necessary
to send a photo that is 164MB! 1MB is more than enough. REALLY! TRULY! I PROMISE!!!!! We won't need to blow up your images to billboard size - maybe because the magazine is only A4 sized at most.

All is does is to bung up the computers and make for very pissed off journalists who now really don't want to have anything to do with your stupid product.

Use some goddamn common sense and intelligent. I'm sure they didn't hire you to be so goddamn stupid

ARG!!!!!!

The only person who seems to know what she's doing is Monita Goh @ L'Oreal and she is a very very very precious person to hang on to. The rest of them need to get some serious training.